PROMOTION
A promotion is an
increase in rank that may also be accompanied by a raise in pay, benefits, and
responsibility. Most people view such rises positively, as they indicate that
the individual is successful, valuable, and useful. In many workplaces, people
actively work towards this goal and its accompanied benefits. Sometimes a
promotion results in an employee taking on responsibility for managing or
overseeing the work of other employees. Decision making authority tends to rise
with a promotion as well.
Sales promotion is any
initiative undertaken by an organisation. to promote an increase in sales,
usage or trial of a product or service. Sales promotions are varied. Sales
promotion describes promotional methods using special. short-term techniques to
persuade members of a target market to respond or undertake certain activity. As
a reward, marketers offer something of value to those responding generally in
the form of lower cost of ownership for a purchased product.
In
the Sales Promotion tutorial we saw that promotions can be classified into
three main areas. Its like Consumer Market-Directed, Trade Market-Directed, Business-to-Business Market-Directed. For
marketers, it is important to understand the value each type of sales promotion.
And holds for helping them meet their promotional objectives.
The
purpose of promotion is to guide the general public into buying a specific
product or service within the market. Basically the purpose for promoting is so
that the customers around the world are aware that there is a product being
sold. Another purpose why organisations promote is to inflate their sales and
to build awareness to the public which is therefore effective to reach a wide
audience. This is very helpful in order to attract people from all over the
world. It helps businesses assist future customers to see why they should buy
that product or service and helps customers to be attracted to the idea of
actually buying that product or service.
Past tense
- Customers need to know about a great product and be persuaded to buy .
- Consultant promoted his business through lunches with contractors
- What are the costs of the promotion compared to the benefits
- Criteria used to measure success
- Sales promotion is designed
- Non-personal communication transmitted through mass media
- That can later be exchanged for money
- Discounts based on the spending
- Clearly stated and measurable
- The producer has reviewed all the possible promotional tools
·
Present tense
- Sales promotion is the process of persuading a potential customer to buy the product
- Customers are aware of the existence and positioning of products
- Will the resulting sales boost justify the investment
- What you're selling unless they know about it
- A listing in the yellow pages
- Promotions are key to generating awareness
- A contracting consultant
- I was teaching a marketing class
- Promotional strategy should address the following issues
- When undertaking a sales promotion
Tidak ada komentar:
Posting Komentar